Marketing Performance Management

Marketing performance management models are utilized to analyze campaigns results. OlapTeam with Olapsoft platform connects them to the sales data, and enables you allocate or reallocate resources based on performance or demand

Measure campaigns results and sales allocations in one interface

Forecast the resources required to fulfill your marketing plan

Create ‘what-if’ scenarios to predict the impact of planned changes

Manage marketing department activities, track personal KPIs, and reallocate resources between branches

Key Features

Efficiency in marketing planning

Olapsoft platform provides real-time changes in data that help modify your strategy and avoid excessive spending on the wrong marketing activity

Approval workflow within your marketing budgeting process guarantees that all expenses are duly approved by responsible stakeholders

Easy ‘Plan vs Actual’ analysis

Ensure visibility into your sales, easily measure ROI, ROMI, and an extended set of KPIs, and instantly reallocate marketing spend based on altering circumstances or performance numbers

Using the platform, you can set the desired level of marketing performance and control its fulfillment, improve forecast accuracy, identify trends, and adjust plans accordingly

Cross-functional connection

With the platform you can ensure real-time collaboration across departments, providing one source of truth and enhanced performance

BI for marketing

Interactive dashboards give immediate insight into marketing data, enabling you to optimize performance at any level using customized reports. Analyze the impact of campaigns before developing them, measure ROI and other metrics, assess your marketing department’s performance, and much more